UX Designer Professional, 2017

Red Academy

Practiced & developed comprehensive understanding of UX Design process for digital products in agency model environment. 5 agile project sprints, 3 client projects.

CityStudio Design, 2014

Simon Fraser University

Full time, intensive design thinking program. Worked with City & stakeholders to research, design, test & implement solutions to identified city problems.

Business Accelerator, 2014

Lean Launchpad

Used Lean methodology to interview, test and validate business idea, pitched and received weekly feedback from industry experts and investors.

Bachelor of Science, Commerce Minor, 2014


University of British Columbia

Studied Global Resource System within the Faculty of Land & Food Systems. Learning to think and solve problems from a systems thinking perspective.

The Calendar

Founder & Principal
Challenge

For many, UBC lacked the iconic campus life experience & community many students hope for. I built a company that used lean and design thinking to reimagine student life on campus, producing events, digital media and a website.

Highlights

8 years later the company continues to research, ideate, test and sell out 20+ annual ticketed event brand experiences (500-9,500 guests) improving the student culture experience for 25,000 ticket holders annually. Viral events and content has been broadcast around the world including Good Morning America, Buzzfeed Front Page, World Star, All National News outlets & McLeans Print Magazine.

Monstercat

Live Experience Lead
Challenge

UBC ranks as a top academic university but census data reports low sense of belonging and school pride,  metrics that are inversely correlated to academic success and likeliness to recommend UBC. I was hired onto a special project for the UBC president to understand and communicate, then design and implement strategies to improve the non academic student experience.

Highlights

Researched, designed, pitched and secured 200k in project funding. Designed & implemented 1/2 km long winter lighting installation, now installed annually from Nov to March. Complete Homecoming experience and marketing redesign resulted in record breaking attendance, increase in ticket price, ocean view sunset ferris wheel and now famous halftime dog show.

University Of British Columbia

Manager of Campus Experience
Challenge

The recently renovated 20,000 Sq Ft Old SUB was underused, over budget and unfinished. I was hired to research, understand, recommend and implement interventions to bring the student resource building to life.

Highlights

8 years later the company continues to research, ideate, test and sell out 20+ annual ticketed event brand experiences (500-9,500 guests) improving the student culture experience for 25,000 ticket holders annually. Viral events and content has been broadcast around the world including Good Morning America, Buzzfeed Front Page, World Star, All National News outlets & McLeans Print Magazine.

University Of British Columbia

Manager of Campus Experience + UBC Life

Challenge

UBC ranks as a top academic university but census data reports low sense of belonging and school pride,  metrics that are inversely correlated to academic success and likeliness to recommend UBC. I was hired onto a special project for the UBC president to understand and communicate, then design and implement strategies to improve the non academic student experience.

Highlights

Researched, designed, pitched and secured 175k in additional project funding. Doubled the total seating capacity and daily use of building. Installed 7 VanMuralFest murals inside the building to support new researched and tested vision for building as ‘giant, trendy, industrial, community study cafe’.

 

Design Skills

Low to High Fidelity design & Prototyping, Client Interview, User Research, Competitive Analysis, User Personas, Customer Journey Mapping, Information Architecture, Usability Testing

Tools

Sketch, Invision, Adobe Creative Suite, Basic Coding (HTML. CSS), Excel

Business Skills

Facilitating & Presenting, Lean,. Agile, Project Management, Sales, Client Relationship, Team Building, Mentoring, Digital Marketing & Social Media, Event Planning, Business Development